AI is changing how we create. Many people worry it will make art feel hollow or machine-made. But the opposite can be true. With the right approach, AI can help humans become more creative, not less. The challenge is learning how to use these tools well, in ways that serve your vision rather than replace it.

In this panel interview webinar, Lauren Ducrey (Chief Enchantment Officer at Inword), Amir Bahadori (Head of UX at TIAA), and Margarida Barreto (AI-Powered Design Trainer at Lisbon Digital School) will explore how AI can enhance human creativity across design, poetry, and the arts. They will share practical techniques for producing high-quality AI art, principles for AI-assisted storytelling, and insights into how AI tools can amplify rather than replace creative expression.

Presenters

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Lauren Ducrey

Chief Enchantment Officer at Inword
Lauren Ducrey is Chief Enchantment Officer at Inword and a Franco-American poet and AI consultant. She spent seven years shaping the personalities of Google Assistant and Gemini at Google. Lauren helps organizations use generative AI and poetic thinking to build creative resilience. She has spoken at Adopt AI, Summit at Sea, and Human + Tech, and worked with leaders at AXA, PepsiCo, and Renault. Her work has been featured by Bloomberg, The Huffington Post, and Le Monde.
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Amir Bahadori

Head of UX at TIAA
Amir Bahadori leads UX at TIAA, where he turns complex product challenges into clear, shippable experiences. With a background from ArtCenter College of Design and roots in the entertainment industry, he has held senior design roles at Microsoft and Walmart Global Tech. Amir specializes in design systems, AI workflows, and visual strategy. He blends storytelling with systems thinking to shape how people interact with digital products.
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Margarida Barreto

AI-Powered Design Trainer at Lisbon Digital School
Margarida Barreto trains designers and creatives to work with AI at Lisbon Digital School in Portugal. She has over 20 years of experience in communication design, working with brands including HP, Dell, and Mitsubishi. Margarida co-founded the Portuguese AI Community and is recognized as a Top 100 AI Creative. She is also a published author on generative AI and a Pimento Ambassador.

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